The Paradox of Persuasion: Interpersonal Influence in the Mass Public

Event Date: 

Friday, August 26, 2016 - 1:00pm

Event Location: 

  • The Lane Room (Ellison 3824)

Political scientists have been using individuals’ self-reported efforts to try to influence the votes of others as one indicator of political activism for more than a half-century. However, in spite of this widespread use, very little is known about the motivations of interpersonal persuasion.   This dissertation examines why some individuals try to influence the votes of others during the course of their everyday political conversations, while others are content to discuss politics without trying to persuade.  Although attempts to persuade are often treated as a form of campaign participation with a goal of influencing the outcome of the election, I find that the motivations for persuasion are more internal and interpersonal than the motivations of other forms of campaign involvement.  I argue that interpersonal persuasion should be treated as a form of discursive participation, with consequences for our understanding of public opinion and deliberation.