“One of the interesting things about the history of presidential public communication is that without exception, every time there’s some kind of communication innovation, we can see politicians figuring out how to use it to their advantage,” said John Woolley, professor of political science at UC Santa Barbara. He also is co-founder of the UCSB-based American Presidency Project, a non-partisan online source of presidential documents, with archives containing nearly 130,000 documents.
Among the newest communication innovations is one utilized to its fullest by our current President. The tweet — a message summed up in 280 characters or less — enables him to communicate his thoughts directly. Read the full story in the UCSB CURRENT.